When you decide to take the step towards e-commerce or improve the digital presence of your company, the steps offered by different CMS platforms are almost a booklet, where the last thing is the content.
Contentful Agile Ecommerce is a set of tools within a CMS Headless platform (more on this later) that breaks many of the paradigms imposed by traditional CMS such as WordPress, Drupal or Magento.
Digital commerce is an aggressive environment, the digital customer is demanding and with changing preferences, businesses strive to keep pace and offer a convenient omnichannel experience.
But along the way they encounter different platforms, tools and systems each with their own unique standards and requirements, templates and forms that add unnecessary complexity.
Add to all this their lack of compatibility or interoperability, scattered data and content, re-work on the part of developers, designers and editors.
This is where Contentful and its developments as Agile Ecommerce come to make a big difference, find out why in this post.
Here is the list of Ecommerce platforms that challenge the Status Quo.
What is Contentful?
When we talk about Contentful we refer to a Headless CMS hosted in the cloud that promises simplicity, agility and an unparalleled customer experience, probably this terminology does not clarify much the picture, so let’s detail a little more.
Contentful is a CMS (Content Management System) or content management platform that allows you to create and manage web environments.
The vast majority of CMSs on the market, even the largest, are based on a closed front-end (or design features), loaded with predefined themes and templates where a website ends up being similar to others.
And the last thing that matters is the content, data that you have to edit and adjust, for example, for landing pages, catalog descriptions and other presentations.
This is where the Headless approach makes a difference.
This working environment decouples the front-end from the back-end, giving the creative team all the freedom to present content in layouts and structures as they see fit.
A decoupled approach that enables agility, originality and collaborative work between developers, designers and editors.
Contentful the company
It is worth mentioning who is behind this new form of content management.
The developer company with the same name was founded in Berlin in 2013 by Sascha Konietzke and Paolo Negri.
Nine years after its founding Contentful has locations in Germany and the U.S. with around 600 employees and global reach and business partners.
In this short time it has captured renowned brands such as Aldo, Nike, Ikea, Spotify, Red Bull, among others; whose creative teams have relied on the simplicity and power of integration to manage content and digital products in a single infrastructure.
In Mexico and Chile NU Tech is a commercial partner of Contentful as an enabler of this modern tool to simplify and personalize e-commerce experiences.
Contentful Agile eCommerce
Agile Ecommerce by Contentful is the company’s offering for e-commerce solutions.
Contentful Agile Ecommerce allows programmers and publishers to manage and scale content in a flexible and extensible way, through a powerful application programming interface (API). Contentful integrates with a wide range of e-commerce solutions for managing and optimizing digital assets to save time and effort.
Here are some of the Contentful Agile eCommerce differentiators responsible for its rapid growth:
- Easy creation, testing and customization of omnichannel eCommerce experiences.
- Ability to shape content according to changing business needs
- Freedom to adapt via back-end structure in an agile manner
- Adaptations in record time based on future channels, market trends or business requirements
- Easy integration with existing channels and new technologies
- And always relevant, localized and context-sensitive content.
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Implementaciones de Contentful Agile eCommerce – Casos de éxito
Estas son algunas empresas que encontraron en Contentful Agile eCommerce el soporte para simplificar y unificar sus canales de venta digital:
Nordstrom/Trunk Club
Tienda por departamentos y moda para hombres y mujeres de gama media a alta.
Por años emplearon soluciones CMS diferentes, optimizadas para canales específicos como web y App móvil.
Terminaron en engorrosos procesos de gestión de activos de contenidos ubicados en silos diferentes, con APIs ineficaces.
Contentful les dio la posibilidad de un centro de datos único en la nube para todos sus silos y Apps, lo que permitió a su equipo de creativos centrarse en contenidos de valor en lugar de requerimientos para cada CMS.
Atlassian
Software de gestión de proyectos, equipos de trabajo, comunicación y colaboración.
Miles de contenidos no estructurados llevaban a los equipos a la infame acción de ‘copy & paste’, además la colaboración entre proyectos resultaba difícil y sus productos desconectados.
La gestión omnicanal de Contentful les permitió gestionar contenidos compartidos a través de una interfaz simple para la edición de cambios rápidos; donde los roles, permisos y flujos de trabajo se optimizaron impulsando la colaboración interna.
Te presentamos una lista de las mejores prácticas para implementar un negocio de comercio electrónico.
Equinox Luxury Fitness Club
Franquicia estadounidense de salud, belleza y fitness con unas 106 locaciones.
Su plataforma de contenido digital era limitada, presentaron dificultades para el lanzamiento de nuevos productos y estrategias, las publicaciones lentas y trabajosas.
Contentful Agile Ecommerce representó la solución unificada y autónoma para la reutilización de sus contenidos y la agilización de nuevos lanzamientos acorde con el mercado.
Una interfaz editorial simple y gobernanza permitieron a los equipos de desarrollo y contenidos alinearse en una arquitectura API que posibilitaba nuevas herramientas y funcionalidades para escalar su marca.
Nike Inc
Un coloso del marketing y la indumentaria deportiva que no necesita presentación.
En asociación con Demodern, agencia de diseño especializada en VR & AR, desarrollaron un ‘muro digital’ con aplicaciones interactivas para sus principales tiendas en EE.UU.
La interfaz de Contentful vía API en Adobe AIR permitieron la producción de un prototipo funcional en apenas tres días
De acuerdo con los ejecutivos de proyectos de las marcas ‘un tiempo de respuesta tan corto habría sido inimaginable si hubieran optado por su propio back-end’.
Es todo lo que ofreceremos en esta entrega dedicada a una nueva forma de implementar y gestionar comercio digital, recuerda que en NU Technology somos habilitadores de tecnología de valor para tu eCommerce o tienda online.
Estas soluciones no son exclusivas de grandes corporaciones y con nuestro soporte y acompañamiento están al alcance de tu negocio.
Contentful Agile eCommerce Implementations – Success Stories
Here are some companies that found in Contentful Agile eCommerce the support to simplify and unify their digital sales channels:
Nordstrom/Trunk Club
Mid- to high-end men’s and women’s fashion and department store.
For years they used different CMS solutions, optimized for specific channels such as web and mobile App.
They ended up in cumbersome content asset management processes located in different silos, with inefficient APIs.
Contentful gave them the possibility of a single data center in the cloud for all their silos and Apps, which allowed their creative team to focus on valuable content instead of requirements for each CMS.
Atlassian
Project, team, communication and collaboration management software.
Thousands of unstructured content was leading teams to the infamous ‘copy & paste’ action, plus collaboration between projects was difficult and their deliverables disconnected.
Contentful’s omnichannel management allowed them to manage shared content through a simple interface for quick change editing; where roles, permissions and workflows were streamlined driving internal collaboration.
Here is a list of best practices for implementing an e-commerce business.
Equinox Luxury Fitness Club
U.S. health, beauty and fitness franchise with some 106 locations.
Their digital content platform was limited, they had difficulty launching new products and strategies, publications were slow and laborious.
Contentful Agile Ecommerce represented the unified, standalone solution for repurposing their content and streamlining new releases in line with the market.
A simple editorial interface and governance allowed the development and content teams to align on an API architecture that enabled new tools and functionality to scale their brand.
Nike Inc
A marketing and sportswear colossus that needs no introduction.
In partnership with Demodern, a design agency specializing in VR & AR, they developed a ‘digital wall’ with interactive applications for their major US stores.
Contentful’s interface via API in Adobe AIR enabled the production of a working prototype in just three days.
According to the brands’ project executives ‘such a short turnaround time would have been unimaginable if they had opted for their own back-end’.
That’s all we will offer in this installment dedicated to a new way of implementing and managing digital commerce, remember that in NU Technology we are enablers of valuable technology for your eCommerce or online store.
These solutions are not exclusive to large corporations and with our support and accompaniment are within reach of your business.