Senior Content Writer / Strategist

Job Title: Senior Content Writer / Strategist
Experience Required: 10+ years
Job Type: Full Time
Job Location: Hybrid

Description:
The content writer will develop and create content for print, website, digital media (linkedin, etc), email campaigns and product descriptions. Well-researched and accurate content will be produced on tight deadlines. The Content Writer will communicate with leadership, the Marketing team, and Design team. Excellent writing, spelling, and understanding of English grammar are essential to the role.

Duties and Responsibilities:

  • 75% of work will involve writing for whitepapers, datasheets, blogs and case studies
  • 25% of work will involve writing for email nurture stream and campaign
  • Experience with CMS like Asana, Buffer, and Google Cloud Applications
  • Creating concise, eye-catching, and innovative headlines and body copy
  • Collaborating with campaign managers, creative team, and designers
  • Writing a wide variety of topics for multiple platforms (website, blogs, articles, banners, case studies, guides, white papers, etc.)
  • Researching markets and industries to compare and create content that is innovative and original
  • Consistently brainstorming and collaborating with team for new ideas and strategies

Requirements and Qualifications:

  • Should have B2B experience and knowledge of services and products. Knowledge of ecommerce / retail is a must
  • Excellent written communication skills and grasp of the English language
  • Bachelor's degree or higher in creative writing, journalism, English, or related field
  • Knowledge of keyword placement and SEO
  • Good interpersonal skills and communication with all levels of management
  • Able to work in a fast-paced environment, multitask, prioritize, and manage time efficiently.

Work Educational Qualification:

  • Bachelor's degree or higher in creative writing, journalism, English, or related field.

Demand Generation Specialist.

Job Title: Demand Generation Specialist.

Experience Required: 7 to 9 years.

Job Type: Full Time.

Job Location: Hybrid.

Description:

The Demand Generation Specialist is responsible for planning, executing, and optimizing. B2B marketing strategies to generate leads, support sales efforts, and ultimately contribute. to revenue growth. This role involves creating and implementing campaigns, managing. marketing channels and measuring performance against key performance indicators (KPIs).

Key Responsibilities:

  • Generating high-quality B2B leads through inbound and outbound marketing efforts. which efficiently convert into quality sales pipeline for revenue goals.
  • Planning and executing B2B marketing campaigns across various channels including. paid media, organic search, email nurture, email batch, events, and more to support. monthly and quarterly quota attainment to sales pipeline contribution.
  • Running point on ensuring marketing events are scheduled, planned, contracted, and executed in a way where leads are worked by the sales team.
  • Managing strategic partnerships for content syndication, email newsletters, referrals,
  • Using data analytics and marketing automation tools to track and measure campaign.
  • performance for improved efficiency and intelligent tests over time.
  • Optimizing conversion rates through-funnel for end-to-end efficiency.
  • Collaborating with the sales team to ensure a smooth handover of marketing-qualified leads (MQLs) and provide them with the necessary resources to understand. how to approach and manage the leads to convert them into pipeline.
  • Conducting A/B tests to optimize marketing materials and strategies continually.
  • Communicate companywide the monthly KPI reports and attainment with relevant stakeholders, including senior management, to keep them informed about the impact of demand generation efforts.

Requirements and Qualifications:

  • Familiarity with CRM/MAP systems such as Salesforce, Hubspot, Pardot, etc.
  • Proven experience in B2B demand generation, preferably in a similar role.
  • Bachelor’s degree in marketing, business, or a related field.
  • Strong knowledge of digital marketing, lead generation, and marketing automation.
  • Flexibility and adaptability to change.
  • A desire to learn and grow in the demand generation field.
  • Proficiency in data analytics and reporting tools. Excellent communication and collaboration skills.