Interjet' Journey to UI Design & Prototyping Excellence

The existing website interface was not visually appealing or aligned with current design trends, leading to decreased customer interest.

Lengthy prototyping cycles delayed feature releases, impacting time-to-market for new collections or promotions.

The lack of interactive elements diminished overall customer engagement during shopping sessions.

Conducted workshops with stakeholders to gather insights into desired aesthetics and functionality improvements based on current fashion trends. Developed mood boards reflecting modern design principles that aligned with Interjet’ brand identity while appealing visually attractive layouts.

Integrated dynamic elements such as animations and personalized recommendations within product pages increasing interaction rates significantly. Developed features like virtual fitting rooms allowing customers an immersive shopping experience directly from their devices.

Implemented agile prototyping methodologies that reduced prototype development time by 40%, allowing faster iterations based on stakeholder feedback. Utilized interactive prototypes during testing phases enabling stakeholders’ real-time input before finalizing designs for production.

Proven track record of delivering visually stunning interfaces tailored specifically towards e-commerce needs.

Prioritizing end-user experiences guarantees designs resonate well with target audiences leading towards higher engagement rates.

Commitment towards rapid iteration cycles ensures timely delivery without compromising quality or creativity.

Achieved a modernized UI resulting in improved aesthetic ratings from users by over 30%.

Reduced time-to-market by 25% enabling quicker launches during peak shopping seasons.

Enhanced interactive features led towards an increase engagement rate by approximately 20%.