Client
NULogic deployed a dual CDN model with Cloudflare layered over Salesforce’s native CDN, delivering stronger security, faster performance, and rock-solid reliability.
Brooks Brothers, a leading global fashion retailer, operates a high-traffic e-commerce platform on Salesforce Commerce Cloud (SFCC) to serve millions of shoppers worldwide. Brooks Brothers is a legendary global lifestyle brand that has shaped American style through fashion innovation, fine quality, exceptional service, and value. Since its founding in 1818, the brand’s offerings have grown to more than 30 categories, including tailored clothing, sportswear, outerwear, shoes, accessories, fragrance, and a home collection. The brand is available in 500 freestanding stores, shop-in-shops, and outlets in 45 countries worldwide.
The Challenge
As one of the most iconic apparel retailers, Brooks Brothers required a stronger defense against malicious bot traffic that was inflating traffic volumes, increasing infrastructure costs, and threatening customer experience on their Salesforce Commerce Cloud (SFCC) storefront.
Their existing setup, which included Salesforce’s native CDN along with Akamai, provided basic caching and delivery capabilities but lacked the advanced bot management, rate-limiting, and edge security features needed to keep pace with modern threats. Brooks Brothers turned to NULogic, their managed commerce partner, to design and implement a streamlined solution that eliminated the need for Akamai, reduced complexity, and significantly strengthened site security while maintaining stability during high-traffic retail events.
The Solution
NULogic implemented a dual-CDN strategy with Cloudflare sitting in front of Salesforce’s native CDN, creating a layered approach to security, performance, and reliability while removing Akamai from the stack to simplify operations and reduce cost.
Key elements included:
- Bot Management & WAF: Leveraged Cloudflare’s advanced bot detection, WAF, rate-limiting, and API shielding to block malicious hits before they reached SFCC.
- Performance Optimization: Applied Cloudflare’s Anycast routing, image optimization, and edge caching for faster global delivery, while Salesforce CDN continued serving static storefront assets.
- Resilience & Peak Readiness: Configured Cloudflare’s Waiting Room and failover logic to ensure checkout stability during peak shopping events like Black Friday.
- Edge Logic & Flexibility: Deployed Cloudflare Workers to enable header rewrites, redirects, and feature toggles without requiring SFCC code changes.
- Operational Alignment: Designed a cache-coherency and purge strategy to keep Cloudflare and Salesforce caches synchronized during product and promotion updates.
- Vendor Consolidation: Retired Akamai from the architecture, reducing complexity and ongoing infrastructure costs.
Architecture:
Client → Cloudflare (security, edge logic) → Salesforce CDN → SFCC origin
The Results
The implementation provided immediate and measurable benefits for Brooks Brothers’ digital commerce operations:
- Stronger Security: Significantly reduced malicious bot traffic, protecting checkout flows and lowering infrastructure load.
- Improved Performance: Faster global page delivery, with lower TTFB and improved cache hit ratios.
- Peak Season Resilience: Zero disruption during flash sales and seasonal events thanks to Cloudflare’s queueing and traffic shaping.
- Operational Flexibility: Business teams gained the ability to test and deploy edge logic without code pushes to SFCC.
- Simplified Vendor Landscape: By removing Akamai and consolidating edge services under Cloudflare, Brooks Brothers reduced costs, complexity, and improved supportability.
- Confidence in Support: With NULogic’s managed commerce retainer, Brooks Brothers benefits from proactive monitoring, enhancements, and global off-hours support to ensure continued success.
Highlights
“NULogic implementing Cloudflare on top of Salesforce Commerce gave us the advanced bot protection and performance optimization we needed to safeguard our customer experience during peak seasons. The result has been stronger security, greater resilience, and peace of mind."
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