Client
NULogic helped transform El Palacio de Hierro’s digital commerce experience by launching a modern, scalable marketplace powered by Mirakl Marketplace Integration and Salesforce Commerce Cloud (SFCC). The solution broadened product offerings, enabled seamless eCommerce integration, and appealed to a younger, digital-first audience while preserving the brand’s legacy as a luxury department store with premium service.
El Palacio de Hierro is the oldest and most innovative luxury department store in Mexico City, with a legacy of over 135 years in premium retail and customer service. Recognized as a leader in Latin America’s digital commerce transformation, the brand has successfully blended tradition with modern eCommerce innovation. Across five generations, El Palacio has remained a trusted destination, uniting the world’s finest brands under one iconic roof while now embracing a digital-first marketplace strategy.
The Challenge
El Palacio de Hierro needed to rapidly evolve beyond traditional eCommerce by launching a robust, scalable third-party marketplace. Their primary goal was to integrate the Mirakl Marketplace Platform with Salesforce Commerce Cloud (SFCC), leveraging Storefront Reference Architecture (SFRA) to modernize operations and improve scalability.
Recognizing the complexity, El Palacio chose NULogic as their trusted eCommerce integration partner to transform their digital technology stack. Together, they avoided common risks and ensured a timely, seamless implementation:
- Avoided Complex Data Pitfalls: Through careful data engineering, product categories, attributes, inventory, and pricing stayed perfectly synchronized between Mirakl and SFCC, preventing mismatches.
- Eliminated Manual Overhead: Automated workflows replaced manual import/export processes, driving smooth operations and reducing errors from day one.
- Built for Scalability from the Start: The architecture was intentionally designed to support a growing network of third-party marketplace sellers without impacting storefront performance or backend stability.
The Solution
NULogic delivered a high-performance eCommerce integration solution by tightly connecting the Mirakl Marketplace Platform with Salesforce Commerce Cloud (SFCC) using prebuilt connector cartridges (bm_mirakl, int_mirakl, and int_mirakl_sfra). This approach ensured a seamless, scalable, and future-ready digital commerce transformation.
Our multi-phase strategy included:
- Cloud Integration for Real-Time Sync: Automated API orchestration enabled continuous, real-time data exchange between Mirakl and SFCC, ensuring accuracy across product catalogs, pricing, and inventory.
- Scalable Architecture Mapping: Designed flexible catalog and attribute frameworks that aligned across platforms, laying the foundation for third-party marketplace scalability.
- Storefront Optimization with SFRA: Enhanced storefront accuracy by ensuring third-party product data, pricing, and images displayed seamlessly for a superior customer experience.
- Workflow Automation: Implemented robust job management to synchronize data automatically—reducing manual overhead and minimizing errors.
- Performance Tuning: Refactored APIs and optimized job execution to safeguard site speed, reliability, and overall eCommerce performance optimization.
The Results
The project delivered a high-performance, scalable digital marketplace designed to drive revenue and accelerate growth:
- Faster Marketplace Launch: Prebuilt e-commerce integrations and automation shortened delivery timelines, enabling quicker time-to-market.
- Real-Time Product & Pricing Accuracy: Products, offers, and pricing now sync instantly across multiple sellers for a seamless online shopping experience.
- Scalable, Future-Ready Architecture: A modular, API-first platform allows effortless expansion and supports long-term marketplace growth.
- Enhanced Customer Experience (CX): Shoppers enjoy a wider product selection, accurate availability, and faster discovery, boosting engagement and conversions.
- Digital Commerce Leadership: The client is now recognized as an innovative e-commerce leader with a robust, future-ready online marketplace.
Highlights
NULogic was the clear partner for its Salesforce Commerce Cloud expertise, proven marketplace experience—not just with Mirakl but also custom-built platforms—and access to experienced Marketplace Growth Consultants focused on seller enablement and GMV acceleration.
Services
- eCommerce Development: Custom configuration of Mirakl connectors and Salesforce Commerce Cloud (SFCC) cartridges to enable seamless marketplace functionality.
- Cloud Integration: End-to-end API integration for automated, real-time data exchange between platforms.
- Data Engineering & Automation: Streamlined workflows through data automation to enhance efficiency and accuracy.
- Monitoring & Support: Continuous system monitoring and dedicated support to ensure platform stability and performance.
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