Client
Express trusted NULogic to strengthen its technology backbone and build a future-ready platform on Google Cloud investing in AI-driven tools and automation to accelerate innovation and personalize shopping.
Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident and effortless style. Whether dressing for work, everyday or special occasions, Express ensures you look and feel your best, wherever life takes you.
The Company operates over 400 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.
The Challenge
Retail moves fast and yesterday’s technology simply cannot power tomorrow’s growth. Express, a long‑standing NULogic client, faced growing pressures to modernize its eCommerce infrastructure while enhancing the online shopping experience.
Key initiatives delivered:
- Google Cloud Platform migration: unlocked agility, resilience, and cost efficiency.
- Automated DevOps pipelines: accelerated releases, reduced errors, and improved system visibility.
- AI-powered search: contextual, personalized product discovery that drives engagement and conversions.
The Solution
NULogic executed a dual-wave digital commerce transformation first migrating the cloud infrastructure from AWS to Google Cloud, then layering in a best-in-class AI-powered search experience.
Cloud Modernization & Automation (AWS → GCP)
- Leveraged Terraform automation to provision and manage all critical Google Cloud resources (IAM, networking, GKE clusters, storage), eliminating manual provisioning and reducing error risk.
- Transitioned CI/CD pipelines to GitOps workflows using ArgoCD and GitHub Actions, ensuring faster, repeatable, and secure deployments.
- Replaced legacy Jenkins pipelines with Argo Workflows, enabling scalability and streamlined operations.
- Migrated Kubernetes management from Rancher to ArgoCD for simplified container orchestration across the multi-cloud environment.
Intelligent Search Enhancement with Vertex AI
- Implemented Vertex AI Search for Commerce, Google’s fully managed, machine learning-driven product search and recommendations engine.
- Enabled semantic search capabilities, multi-modal results (text + image), advanced filtering, and conversational refinement improving user experience and product discoverability.
- Enhanced personalized product recommendations with AI/ML algorithms, leveraging user behavior and intent to drive higher engagement and conversion rates.
- Delivered the benefits of AI-driven relevance, contextual search, and recommendation orchestration without the complexity of managing in-house ML pipelines.
The Results
The Wins, Delivered:
- Seamless Cloud Shift: Zero-downtime migration from AWS to Google Cloud
- DevOps on Autopilot: Terraform + GitOps pipelines slashed manual work, boosted speed, and cut release cycles.
- Always-On Reliability: Kubernetes management streamlined with ArgoCD; real-time monitoring + Slack alerts keep ops resilient.
- AI That Sells: Vertex AI Search unlocked semantic, intent-driven personalization — powering smarter discovery and higher conversions.
This transformation gave Express a scalable, cost-efficient, and agile cloud foundation to support its digital growth.
Highlights
“NULogic has been more than a technology partner-they’ve been a constant force in Express’s digital journey for many years. They made the move to Google Cloud and Vertex AI Search seamless.”
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