Client
By partnering with NULogic, Forever 21 successfully transformed their Salesforce Commerce Cloud operations, ensuring stability, scalability, and superior customer experiences.
Forever 21, a leading global fashion retailer, operates a high-traffic e-commerce platform on Salesforce Commerce Cloud (SFCC) to serve millions of shoppers worldwide. With major sales events like Black Friday, Cyber Monday, and seasonal promotions, ensuring high performance, system stability, and seamless customer experience was critical. Forever 21 needed a specialized SFCC monitoring and support partner with expertise in performance optimization, load testing, and 24/7 stabilization to ensure uptime and seamless shopping experiences.
The Challenge
Forever 21 faced mounting pressure to deliver fast, flawless digital experiences on Salesforce Commerce Cloud (SFCC). Seasonal surges like Black Friday and Cyber Monday routinely pushed the limits of their infrastructure, threatening page load speed, checkout reliability, and customer satisfaction. Without proactive monitoring and rigorous performance testing, even minor disruptions risked revenue loss, customer churn, and damage to brand reputation.
The Solution
NULogic partnered with Forever 21 to design and implement a comprehensive performance framework built on our Modern Commerce, Manage Commerce, and Maximize Commerce pillars.
Key initiatives included:
- 24/7 Monitoring & Rapid Response – Integrated Splunk, New Relic, and SFCC logs with automated alerts, ensuring issues were detected and resolved before impacting users.
- High-Traffic Load & Stress Testing – Simulated Black Friday/Cyber Monday traffic patterns to uncover breaking points and fine-tune scaling and CDN strategies.
- System Stabilization & Optimization – Refactored SFCC pipelines, reduced database query loads, and optimized API calls to OMS, CRM, and payments.
- Proactive, SLA-Driven Support – Introduced weekly audits, knowledge bases, and automated failover strategies to drive uptime and resilience.
The Results
With continuous performance monitoring, proactive optimizations, and real-world load testing, Forever 21 can confidently handle seasonal peaks and unexpected traffic surges while delivering an exceptional digital commerce experience.
- Zero downtime migrations and flawless site stability during peak sales events.
- Weekly production releases with no disruption to customer experience.
- Increase in system visibility and performance metrics.
- Freed up onshore developers by offloading monitoring, testing, and issue resolution.
- Significant expense savings overall, enabling reinvestment into customer experience and growth.
Highlights
- 40% faster page load speeds
- 80% reduction in checkout failures
- 25% reduction in corresponding, annual OPEX
- 3x less incident tickets submitted
“NULogic has been a true partner in helping us stabilize, scale, and optimize our Salesforce Commerce Cloud platform – creating a more responsive and resilient system for our customers.”
Services
- Monitoring and Support
- Performance Engineering
- Quality Assurance
- Dashboarding and Alerting
Technologies
Engineering Stack
Partner Integrations
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