Client
AI-powered segmentation and search relevancy increased revenue per visitor by 9% and reduced manual tasks by 60%, allowing ecommerce and merchandising teams to focus on strategy.
Road Runner Sports, a family-owned retailer with 40 years of experience, has grown into the leading American ecommerce destination for running shoes and sports gear. Specializing in a perfect shoe fit experience, the brand helps runners, athletes, and fitness enthusiasts stay injury-free while enjoying a seamless, personalized online shopping journey. As a pioneer in footwear ecommerce growth and site search optimization, Road Runner Sports continues to set benchmarks in digital retail transformation.
The Challenge
Road Runner Sports (RRS), a leading U.S. retailer for running shoes and sports gear, was facing major limitations in its ecommerce site search and personalization capabilities. These challenges were directly impacting both customer experience and revenue growth:
- Performance Issues: The existing ecommerce site search was slow, especially when multiple sources were queried at the same time. Shoppers often experienced delays or timeouts when applying filters or facets, hurting the overall online shopping journey.
- Inconsistent Search Relevancy: Search results frequently lacked accuracy and relevance, creating customer frustration and reducing conversion rates. Without strong site search optimization, visitors struggled to find the right products.
- Limited Personalization: The legacy search solution did not support AI-powered ecommerce personalization or real-time segmentation, leading to a generic experience for all visitors instead of delivering tailored product recommendations.
To overcome these challenges, Road Runner Sports partnered with NULogic to implement the Bloomreach Discovery platform. This AI-driven solution enhanced search relevancy, personalization, and performance optimization, enabling a more seamless and conversion-focused ecommerce experience.
The Solution
NULogic delivered a composable commerce solution powered by AI-driven search and Bloomreach Discovery integration, ensuring Road Runner Sports could offer a faster, smarter, and more personalized e-commerce experience. By leveraging headless commerce architecture and AI personalization, the project addressed performance, scalability, and customer experience challenges, enabling seamless product discovery for shoppers. NULogic provided a comprehensive suite of services, including
- Project Management: Clearly defined project scope, objectives, and measurable success criteria to align with digital transformation goals.
- System Integration: Integrated Bloomreach Discovery with the client’s existing e-commerce platform to ensure a seamless and scalable architecture.
- Data Migration and Configuration: Migrated product catalogs and configured AI search algorithms to improve relevancy and enhance the customer experience.
- Customization and Personalization: Leveraged AI-driven personalization features within Bloomreach to deliver relevant, real-time product recommendations.
- Integration Testing: Conducted end-to-end testing between Bloomreach and connected systems to ensure data consistency, accuracy, and system reliability.
- Performance Testing: Evaluated scalability under load conditions and optimized performance to deliver faster page speed and frictionless search experiences.
- Function and Regression Testing: Validated core Bloomreach features against project requirements, ensuring smooth upgrades and future-proof e-commerce workflows.
The Results
By addressing performance issues, ensuring consistent and relevant search results, and enhancing AI-powered personalization, Road Runner Sports (RRS) achieved remarkable improvements in user experience, digital transformation, and conversion rates. The partnership with NULogic and Bloomreach Discovery integration delivered measurable value across multiple areas:
- Faster Page Loads: Optimized site speed and reduced time-to-first-paint improved the customer experience, lowered bounce rates, and boosted conversion rates. The solution was fully optimized for mobile commerce, ensuring a seamless experience for today’s mobile-first shoppers.
- Real-Time Segmentation and Personalization: Leveraging AI-driven personalization and real-time segmentation, the Bloomreach platform delivered more relevant search results, driving higher revenue per visitor and stronger engagement.
- Cost Efficiency: Advanced AI capabilities eliminated the dependency on multiple external tools, reducing costs and streamlining operations for sustainable composable commerce growth.
- Merchandising Efficiency: The merchandising team cut operational task time by up to 60%, enabling them to focus on strategic growth initiatives like e-commerce personalization and campaign planning.
- Tailored Product Recommendations: Intelligent ranking rules and AI search algorithms optimized recommendations, boosting cross-sell and upsell revenue while creating highly engaging and personalized shopping journeys.
Highlights
“NULogic’s knowledge of our systems and Bloomreach experience ensured a smooth, rapid Search implementation-driving quick improvements in site search and customer experience.”
Services
- Architecture Design
- eCommerce Development (Integration, Frontend)
- Integration Services
- DevOps
- QA and Load Testing
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