Experienced, Senior e-commerce executive joins NULogic, an IT consulting company and system integrator specializing in digital commerce. Nicholas will lead the NULogic marketing efforts and play a key role in driving the company’s go-to-market and service strategies.

With over 20 years of experience in strategy, digital experience, operations, technology, customer service, and order fulfilment, Nicholas will help lead the company’s next phase of growth.

“I have known and worked with Steve for a number of years and could not be more excited about Steve joining our company,” said NULogic CEO and founder, Mani Vadivel. “Steve understands the challenges of our customers and partners from a different vantage point, having been part of building and running multiple e-commerce businesses from the ground up.”

Steve has previously held executive advisory board positions with top digital platform vendors and believes that E-commerce leaders have a two-fold responsibility: to efficiently drive online sales and ensure digital is leveraged for the betterment of every aspect and every sales channel within an organization. “We could not agree more with this philosophy and approach,” says Vadivel.

Nicholas spent the last five years at Eddie Bauer, most recently serving as Sr. Director, Digital Commerce. During that time, he led the modernization of the company’s e-commerce platform and partner ecosystem, as well as, transforming its customer service and order fulfillment offerings to improve customers’ omni-channel shopping experience.

Prior to joining Eddie Bauer in 2018, Steve was GM/Director, of E-commerce Sales and Operations for Express, a multi-brand fashion retailer. Previously, he served in various financial and operational leadership roles at other iconic, retail brands including Abercrombie & Fitch and GUESS.

Nicholas earned an MBA in marketing from Ohio State University in 2005 and a BA in Economics from The University of Virginia in 1999.