Captivating customers and exceeding their expectations has become the primary goal of all companies in the increasingly competitive e-commerce arena.
In this regard, Salesforce Commerce Cloud is recognized as a leading global e-commerce platform due to its comprehensive solutions for B2B and B2C companies.
Its cloud architecture and AI integration allows developing extremely personalized shopping experiences across multiple channels, anticipating customer needs and interests, which, in turn, influences the optimization of strategies, improving user satisfaction and increasing sales.
And in eCommerce we know the importance of conversion rates, according to Salesforce the results obtained by its customers after the integration of commerce cloud have been an increase of 29% in digital revenue, very positive figures for any company.
But we are not only talking about local companies, even market giants, such as Puma and L’Oréal, have recognized the importance of adopting a cloud commerce solution by integrating this technology into their operations.
The future of e-commerce is written with technology and at NULogic we implement it hand in hand with Salesforce commerce cloud, learn more about these solutions in this article.
Increase conversion rate, turn visitors into loyal customers: design for conversion with UX
What is Salesforce Commerce Cloud – What is it for?
Salesforce Commerce Cloud is a cloud-based eCommerce platform built to optimize customer shopping processes, its goal is to “help brands launch sooner, grow faster and reach more customers”.
As an eCommerce platform works with pre-designed infrastructures, but this does not mean that all websites are the same, what it means is that the technology behind these sites is perfectly designed so that all companies that use it can enjoy the advantages of cloud computing, how:
- Connection to users’ devices.
- File and data storage.
- Data processing.
This platform can be used in small, medium and large companies, Salesforce Commerce Cloud also integrates artificial intelligence throughout its process, this positively influences the customer experience, with automation, but also gives companies the ability to optimize other important systems such as payment management, personalization, order management, service applications and marketing.
Salesforce Commerce Cloud’s scalability tools will enable companies to reach more audiences, even internationally.
Salesforce Commerce Cloud B2C
In B2C commerce it takes full advantage of Einstein technology, to give way to personalized and predictive experiences, intuitive sales and compatible and interface-free commercial templates that can be managed from a single point.
Some relevant features are in:
- Omnichannel integration.
- International scalability.
- Centralized marketing campaign creation and launches.
- Security
Salesforce Commerce Cloud B2B
Commerce Cloud B2B is a platform that leverages SaaS software to facilitate large business-to-business transactions, they accomplish this in two ways:
- With self-service customers can access and buy at any time regardless of device.
- Real-time interaction with customer data, behaviors and needs during their buying process.
The Commerce Cloud B2B platform is adaptable for each audience and sector, allowing the creation of new on-demand business models that will facilitate adaptation to market changes.
Learn in this article the differences and characteristics of B2C and B2B ecommerce models.
Latest eCommerce trends and innovations with Salesforce
In recent years eCommerce has grown exponentially, companies, in order to meet the growing demand have been implementing changes and studying options for improvements that apply both operationally how, finally, in the customer experience.
We know that artificial intelligence has been mentioned a lot, but if we are going to address trends and innovations, AI is the maximum constant for the coming months and years.
In this regard, a Salesforce study reveals that even companies that have not yet implemented AI are poised to do so. According to their figures, 48% of these companies are already experimenting with AI, while only 3% have no interest in doing so.
The following chart shows the status of AI implementation in eCommerce:
Salesforce’s eCommerce trends for 2024 continue to point to the personalization and loyalty of customers, through solutions that will optimize the work of all departments of the company, let’s see a little more of this:
1. Headless eCommerce
Traditional eCommerce architecture lacks flexibility and speed of immediate adaptation, and this is where Headless Commerce comes in.
Headless Commerce proposes an architecture in which the front-end, the visual layer of the website or application that users see, is separated from the back-end, i.e. the business infrastructure and data. The two work as two separate and independent layers, which are connected to each other through the use of Application Programming Interfaces (APIs).
By adopting this approach, brands can gain greater autonomy and fluidity between design and development, allowing both teams to focus on their area without the dependency on a centralized environment for changes and testing.
Key benefits of Headless Commerce include:
- Greater design flexibility
- Scalability
- Infinite customization
- Optimized commerce
- Speed of development.
2. Omni-channel strategy
The omnichannel strategy builds an enhanced and unified customer experience across the brands’ different shopping, marketing, device, service or customer service channels, both online and offline.
Each of the channels is well connected to each other with customer information to facilitate a friendly, seamless and personalized buying or care process, regardless of the changes between one and the other.
A good example might be when a customer receives a notification of a discounted product via email, accesses the online store’s desktop website and adds it to the shopping cart, then decides to go to the nearest physical store to see it in person. Finally, he decides to return to the online store, but now on mobile app, to pay and buy.
Here the customer efficiently used four different channels to complete the purchase (mail, web, physical store and app). As a result, the brand delivered a flexible, personalized and robust customer experience.
3. AI-driven personalization
The adoption of artificial intelligence is a resounding reality in eCommerce, with 97% of retailers currently evaluating, exploring or fully implementing the technology.
A key word behind the integration of artificial intelligence (AI) is personalization. Brands are increasingly accelerating the use of AI to understand customer data in real time to drive engaging, efficient and personalized shopping experiences. Instead of receiving generic, siloed recommendations, customers receive products, offers, content and inquiries based on their preferences and needs.
As a result, this level of personalization for shopping not only has a direct influence on sales, but also builds tangible benefits in terms of customer loyalty and satisfaction.
Some AI innovations powered by Salesforce include:
- Generative AI assistant “Einstein Copilot for Shoppers”.
- Page Designer to create, design and personalize stores.
- Customer and Product Insights for retailers to easily obtain data on trends and products sold.
NULogic and Salesforce Commerce Cloud at the Forefront of eCommece
At NUlogic our mission is to drive the digital transformation of businesses through agile eCommerce solutions that are easy to integrate and implement, and we believe that the best way to achieve this is hand in hand with Salesforce.
As a certified Salesforce Commerce Cloud partner, we have a team of highly trained professionals with extensive experience in the implementation and support of this platform.
Our experience allows us to offer customized solutions that fit the specific needs of each business, helping them to increase sales, improve customer experience and optimize business management.
At NUlogic we innovate with:
- Quality control and automation to ensure software quality.
- Services to automate the integration of changes in the Salesforce Commerce Cloud platform.
- Adaptation of Salesforce Commerce Cloud extensions to the needs of third parties.
- Optimization of the purchasing process with cart and checkout improvements.
We implement high value solutions!
Be sure to check out all the services we at NULogic have to grow your business, you can also get a free assesment.